DASAI
RESEARCH // BRANDING // LOGO DEVELEOPMENT // PRODUCT DESIGN // GRAPHIC DESIGN // PHOTOGRAPHY // POST PRODUCTION
- FRAGRANCE PROJECT -
Dasai is a fragrance that strays away from the stereotypical gendered role of a man and instead fits the style and lifestyle of the streetwear consumer. It is a truer reflection of our consumer’s personalities and interests. The aim of Dasai is for our consumers to feel cool and unique as individuals when wearing our fragrance.
CREATIVE CONCEPT
As a team we created moodboards, to determine the style and image we were going for prior to our photoshoot.
A lot of inspiration was taken from Japanese Street Culture.
FINAL IMAGES FOR PRINT ADS
Stylist: Anna Proffit
Creative Direction: Anna Proffit, Courtney Delenay and Courtney Hutchinson
Photography: Courtney Hutchinson
Post Production: Courtney Hutchinson
Logo Development: Courtney Hutchinson
